In order to support the resumption of production and production of cultural tourism enterprises in Hezhou City and speed up the recovery and prosperity of the cultural tourism market, in recent days, Hezhou City has successively launched the "Cultural Tourism Recovery Action", "Guangxi People Tour Hezhou", "Longevity Hezhou, Healthy Travel" "War Epidemic, Xingwen A series of themed activities such as "Travel and Promotion Fee Pre-sale Session".

 

Prior to this, Hezhou City formulated the "Several Incentive Measures on Strengthening the Prevention and Control of Epidemic Diseases and Promoting the Development of Cultural Tourism", based on the effective use of superior policies and the coordination of special funds for tourism development, fully fulfilling the "Creating a National Tourism Demonstration Area Support Policy and The incentive funds of the Subsidy Reward Measures are 14 million yuan.

 

At the same time, the city also encourages enterprises to strengthen the development of tourism routes and tourism products after the epidemic, and actively expand the source market. For the consumption of Guangxi tourists in various A-level tourist attractions (charged scenic spots) and star-rated hotels in the city, a discount of 3.9% of the listed price is implemented.

 

"After the epidemic, people's demand for ecologically healthy cultural tourism products will increase, and the recovery of Hezhou Cultural Tourism will surely come as scheduled." Zou Hongying, director of the Hezhou Culture and Tourism Bureau, told reporters.

 

On April 10th, Hezhou City held the 2020 city-wide cultural tourism and recreation industry development conference, and proposed and implemented the idea of ​​how Hezhou cultural tourism and recreational industry can further develop, reflecting Hezhou ’s efforts to boost the market and accelerate the promotion of cultural tourism and recreational Raise the confidence and determination of high-quality development of the industry.

 

According to the plan, this year, Hezhou will continue to explore the famous Chinese historical and cultural towns, traditional villages and key cultural relics protection units at all levels in accordance with the concept of "Yirong is integrated, can be fully integrated, and culture is used to promote travel, and travel is used to promote culture" , Historical and cultural blocks and intangible cultural heritage and other cultural products, tourism experience and value function, and strive to create both a national cultural heritage and full of spirit of the travel boutique.

 

In terms of cultural tourism Dongrong, the city took the initiative to benchmark the industry standards, service levels, management concepts and development model of the Greater Bay Area, and to meet the needs of the targeted tourists. First, it was to create a night tour economy and create a number of works suitable for tourism performing arts. The road to the development of tourism performing arts; the second is to create a national-level tourist resort and Huangyao to be the first destination for weekend vacations for tourists from the Guangdong-Hong Kong-Macao Greater Bay Area; the third is to further strengthen the construction of major tourism projects, major policies and development plans, etc. Work guidance, strengthen coordination and supervision, and form a coordinated and promoted working mechanism for "full grasp, comprehensive management, and comprehensive construction" of tourism.

 

In recent years, Hezhou City has insisted on taking Dongrong as the main line, taking the national pilot city of medical and nursing integration and the national tourism demonstration zone as the starting point, and making every effort to promote the development of Hezhou University ’s health and cultural tourism industry. Since the "Thirteenth Five-Year Plan", Hezhou has added 9 national 4A-level scenic spots, and the city has also become the first district-based city in Guangxi to fully cover the Hong Kong and Macau tourism marketing centers. Last year, the total number of tourist receptions in Hezhou City increased by 33.57% year-on-year, and total tourism consumption increased by 39.23% year-on-year.

 

Next, Hezhou City will go all out to grasp the implementation of the project. Strive to create a Guangxi tourism demonstration zone in Babu District, Zhongshan County, and Fuchuan Yao Autonomous County this year, and Hezhou will become a Guangxi tourism demonstration city. In addition to the major cultural and tourism projects that are being implemented, it also focuses on planning and packaging and pre-project work for major projects such as Zhengwei high-end well-being and wisdom community, Zhengwei biopharmaceutical gathering area, Daguishan international health care town, and South China National Nursing Home.

 

"Hezhou has a good location advantage and has a" world longevity city "brand. The development of the health and cultural tourism industry has broad prospects. We must seize the opportunity, turn the crisis into an opportunity, and seize the important opportunities for the development of the health and cultural tourism industry." Hezhou Mayor Lin Guan said that the city will further promote the internal integration of the tourism industry, the great integration of tourism and culture and the well-being industry, and vigorously build the longevity food and nutrition brand, the "Guangdong-Hong Kong-Macao Greater Bay Area Tourism and Recreation First Choice" brand, etc. The new round of cultural tourism industry development boom, strive to achieve the goal of total tourism reception of 85 million people and total tourism consumption of 110 billion yuan by 2025.